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1388 News Found
DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner
In OOH News By M4G Bureau - August 07, 2020
The media planning for the brand will be managed by OMD MudraMax
‘Experiential marketing, OOH can make a powerful combination’
In Gallery By - August 06, 2020
Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
In OOH News By Bhawana Anand - August 05, 2020
State govt campaigns helping OOH business revival
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
In OOH News By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Honda City’s new campaign Absolute Supremacy to feature on OOH
In OOH News By M4G Bureau - July 29, 2020
The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices
AdMAVIN launches updated version of Mavin Media Monitoring application
In OOH News By M4G Bureau - July 28, 2020
It is a real time monitoring and reporting application to get quick update on ongoing OOH campaign
TOMI World launches program to promote local economy
In Digital OOH By M4G Bureau - July 27, 2020
The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce
Chevrolet’s Noble ride
In Campaigns By M4G Bureau - July 27, 2020
An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic
WOO to launch global DOOH campaign #OurSecondChance
In Digital OOH By Rajiv Raghunath - July 23, 2020
First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson