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Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication
In OOH Solutions By M4G Bureau - March 18, 2021
The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.
BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements
In Campaigns By - March 15, 2021
The massive campaigns provide the much needed props to regional OOH operators
Hyundai goes all royal and OOH for ALCAZAR
In Campaigns By M4G Bureau - March 15, 2021
The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.
OOH Capital pioneers specialist OOH advisory & consultancy services
In OOH News By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
PHD Chamber urges Govt to step up spends on OOH
In OOH News By M4G Bureau - March 12, 2021
Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard
Facebook celebrates ‘More Together’ on OOH
In OOH News By M4G Bureau - March 08, 2021
The social media brand’s campaign ‘More Together’ which captures individual stories and traces the trajectories of people who gained much from sharing something with the world, will go live on OOH.
Republic TV’s marketing scoop in West Bengal
In Campaigns By M4G Bureau - March 04, 2021
The TV network has launched an extensive campaign in Kolkata to gain lead ahead of the Assembly elections.
McDonald’s reinforces brand presence on OOH
In Campaigns By M4G Bureau - March 03, 2021
The brand goes strong on market presence and category share with timely campaigning on outdoors
MediBuddy unveils new brand tagline & logo
In OOH News By M4G Bureau - March 02, 2021
The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms
I&B Ministry releases new guidelines for Outdoor Publicity
In OOH News By Bhawana Anand - March 02, 2021
The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.