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McDonald’s India - North and East offers special deal to customers who get vaccinated
In OOH News By M4G Bureau - June 08, 2021
Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.
Telenor Pakistan appoints Starcom for new data & services partnership
In OOH News By Rajiv Raghunath - June 07, 2021
Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.
Can e-com infuse new vigour into Indian OOH?
In OOH News By M4G Bureau - June 03, 2021
Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.
‘Lighting is an important aspect of innovation’
In OOH Solutions By Pray Jani - June 03, 2021
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor
DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”
Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy
In OOH News By Rajiv Raghunath - June 01, 2021
Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
Gold OBIE Winner in Non-Profits & Public Service
In OOH News By M4G Bureau - May 27, 2021
Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’
Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan
In OOH News By M4G Bureau - May 26, 2021
Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.
Google Brand Studio wins Platinum OBIE Award for ‘Most Searched Campaign’
In OOH News By Rajiv Raghunath - May 25, 2021
58 Awards were given away in the 79th Annual OBIE Awards virtual show; 2021 OAAA/Geopath OOH Conference sessions begin today.