Sounak Bhowmick, Country Brand Manager of Tablez Retail, LULU Group, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 08, 2022

Sounak Bhowmick, who heads the brands GO Sport, Desigual & Yoyoso and House of Toys from Tablez Retail - the retail arm of LULU Group International, is passionate about building consumer-obsessed brands.

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Vritti iMedia on eco-drive at 500+ bus stations

In OOH News By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

In OOH News By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years

In OOH News By Rajiv Raghunath - June 24, 2022

The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub

JCDecaux & VIOOH launch pDOOH in Brazil

In Digital OOH By Rajiv Raghunath - June 22, 2022

The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay

Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences

In Campaigns By M4G Bureau - June 22, 2022

‘Beauty Coaches’ showcase Medimix skin care solutions

Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile

In Digital OOH By M4G Bureau - June 16, 2022

TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities