JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru

In OOH News By M4G Bureau - June 01, 2023

The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences

Minute Maid’s latest campaign stands tall in Gorakhpur

In Campaigns By M4G Bureau - May 31, 2023

The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard

Top honour for Xperia Group at Goafest’s Media Abby awards

In Digital OOH By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

“We are our clients’ extended arm and we are a partner in their growth”

In Viewpoints By Aayush Mohanan - May 25, 2023

Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:

Girish Ahuja, Head of Marketing, Hamilton Housewares part of OAA 2023 Jury

In OOH News By M4G Bureau - May 24, 2023

In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon

Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

In Campaigns By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats

Abhinav Iyer, SGM – Marketing & Strategy, Muthoot Group joins OAA 2023 Jury

In OOH News By M4G Bureau - May 23, 2023

Abhinav has been the driving force behind Muthoot’s marketing initiatives for close to a decade

Wieden+Kennedy India CCO Santosh Padhi (Paddy) to Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 18, 2023

Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles, making him one of the most awarded creatives in India.

Empowering CX in India: Driving growth and efficiency for global brands through CX innovation

In OOH News By M4G Bureau - May 17, 2023

The World CX Summit – India was designed to offer an exceptional learning opportunity for the attendees with informative discussions, inspiring presentations, highlighting the latest trends and techniques in the field of CX innovation. The Indian edition of the World CX Summit aimed to broaden its objectives providing a platform for leaders in government and industry to come together and exchange ideas on how to tackle the latest challenges in the field.

Adkom, Blip, Broadsign in pDOOH collaboration

In Digital OOH By M4G Bureau - May 12, 2023

The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.