Results For "Go"
1388 News Found
'Digital and innovations key to higher OOH spends'
In Viewpoints By M4G Bureau - December 05, 2013
Anand Sahai, Business Head - Vodafone Bengal, tells Outdoor Asia how OOH works for the brand in West Bengal and what are still needed in order for the OOH spends to go up in the state.
Is OOH a man's world? The women speak out...
In OOH News By VJ Media Bureau - December 03, 2013
Think OOH industry and you think men hobnobbing, sharing a smoke, haggling, ordering , bracing the the weather to make sure a site is up and running, running around a government office procuring permissions -- a picture that conveys a man's world , where the challenges are enough to make any woman stay away from this turf. And yet there are a few women in the industry taking the challenges head on and wondering why there aren't many more like them in the space. Outdoor Asia caught up with a few of them who share their experiences and on what makes them tick in this so called male domain. Read on…
Medimix makes them go'Mirror, mirror"¦'
In OOH News By Bhawana Anand - December 02, 2013
Medimix, an Ayurvedic Face Wash product from Cholayil, has developed an innovative mirror advertisement at the New Delhi Metro Rail. The brand's women centric campaign was developed with the support of Prime Market Reach, the OOH agency and EG Communication, a media owning firm.
Sahara Q Shop creates high decibel visibility
In Campaigns By Bhawana Anand - December 02, 2013
In association with Apex Integrated Marketing agency, Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances. The campaign was visible in 52 cities across West, North & East. Outdoor Asia digs into the facts of the campaign.
Airtel, Google promote free cyber zones at CCD outlets
In OOH News By VJ Media Bureau - November 29, 2013
The brands have leveraged the popularity of coffee shops as youth hangouts to promote Free Internet Zone.
Reliance goes all out on OOH with new 3G offer
In Campaigns By MunmunSaha - November 29, 2013
As part of the latest OOH campaign, Reliance Communications has used in-flight branding for the first time, along with OOH media opportunities in transit networks & destinations like airports & multiplexes to garner high visibility & reach.
Sahara Q Shop creates high decibel visibility
In OOH News By Bhawana Anand - November 28, 2013
Sahara Q Shop executed a 3D campaign to highlight their recent venture into Consumer Durables & Kitchen Appliances.
Pan Vilas goes high on OOH
In OOH News By Bhawana Anand - November 28, 2013
Pan masala brand Pan Villas executes a high recall campaign in North India
PMR appoints Anil Goyal as VP-Outdoors
In OOH News By VJ Media Bureau - November 27, 2013
Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.
Meru Cabs to offer new branding possibilities
In OOH News By VJ Media Bureau - November 21, 2013
The fleet taxi operator plans to provide new advertising platforms to brands that go beyond body wraps.