Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

Fastrack nets OOH eyeballs with innovative outdoor goalposts

In Campaigns By Bhawana Anand - July 16, 2014

Milestone Brandcom planned and executed the innovative campaign in three cities

Myntra goes outdoor to encourage youth to'Live for Likes'

In Campaigns By Bhawana Anand - July 10, 2014

The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh

Work on big ideas to build strong brand identity in the outdoor: Rahul DaCunha

In OOH News By VJ Media Bureau - July 08, 2014

Recognise and reward good creativity in the outdoor space, says DaCunha

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Adscreen Networks are growing: Peter Livesey

In OOH News By VJ Media Bureau - July 05, 2014

The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch

10TH Outdoor Advertising Convention begins today

In OOH News By VJ Media Bureau - July 04, 2014

OAC 2014 gets underway at Grand Hyatt, Goa

Century Ply takes the OOH route in Kolkata

In Campaigns By Nabamita Chatterjee - June 23, 2014

The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers

Vodafone goes magical in Patna

In Campaigns By Bhawana Anand - June 17, 2014

LOMS has executed the bqs innovation using LED and moving effect

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.