Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

In OOH News By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

National Geographic goes outdoor to celebrate the spirit of Mumbai

In Campaigns By Jubilee Cardozo - February 23, 2015

Bright Outdoor Media executed the OOH campaign

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

Value & Budget Housing Corporation grabs attention at KIA

In Campaigns By Bhawana Anand - February 19, 2015

JCDecaux proposed a comprehensive network of outdoor media format called \'Seniors\' at the departure and arrival area, ensuring maximum visibility in the most frequented area of the airport.

DDB MudraMax and Zee News create a'Misunderstood Scoreboard'

In Campaigns By VJ Media Bureau - February 19, 2015

The scoreboard which were supposed to display match scores, started displaying the numbers of lives lost by soldiers since 1947 during the battles fought between both the countries. The campaign got overwhelming response as the passers-by, who started lighting candles at the site.

Vodafone goes outdoor to promote Sirmur Cup 2015 in Jaipur

In OOH News By Jubilee Cardozo - February 18, 2015

Vodafone Sirmur Cup 2015 brought with it a whole week of high drama and excitement at the historic Jaipur Polo grounds

Prakash Arts opens state-of-the-art FOB in Bengaluru

In OOH News By VJ Media Bureau - February 13, 2015

The FOB was inaugurated by Ramalinga Reddy, Minster for Road Transport and District In-Charge Minister, Government of Karnataka

Real Estate, Educational Institutions, Jewellery Brands & Outlets - Key OOH Spenders

In OOH News By VJ Media Bureau - February 13, 2015

Time Outdoor Monitoring report on OOH spend in the Year 2014 covering 40 cities suggest that the Real Estate Category commanded the highest Share of Voice & Share of Space

BBC World goes outdoor to introduce Mathew Amroliwala to Indian audience

In OOH News By Jubilee Cardozo - February 12, 2015

Bright Outdoor Media executes the outdoor campaign

Reshu Advertising receives prestigious award from UP Govt

In OOH News By VJ Media Bureau - February 11, 2015

OOH firm Reshu Advertising has received the prestigious Dr Ram Manohar Lohia Laghu Udyog Award from the Uttar Pradesh Government for its pioneering work in the area of media and advertising.