Kinetic uses sand art to promote ISL Season 2

In Campaigns By Satarupa Chakraborty - December 23, 2015

Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.

Outdoor is an industry and should be treated as such: Noomi Mehta

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

In Campaigns By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

First edition of Kerala Talks OOH kicks-off in Kochi

In OOH News By VJ Media Bureau - December 15, 2015

With more than 200 delegates attending the conference, the first edition of Kerala Talks OOH got maximum registration from outdoor giants and professionals across the region.

Clear Channel Mudra now becomes Ignite Mudra

In OOH News By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Reebok's fitness campaign fascinates crowd at Cyber Hub, Gurgaon

In OOH News By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

Kinetic comes up with a new quirky logo

In OOH News By Satarupa Chakraborty - December 04, 2015

The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.

"OOH fraternity has gone overboard in misusing grey areas of OAP"

In Viewpoints By M4G Bureau - November 16, 2015

As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.

KMC looses Rs 24 crore due to unlawful hoarding issues

In OOH News By VJ Media Bureau - November 13, 2015

According to the rule of KMC, any agency needs to first clear the outstanding before participating in the new tender. In this case, rules have been flouted and many of the outdoor advertising agencies got the new rights of hoarding.

Titan SKINN lingers through outdoor

In Campaigns By Satarupa Chakraborty - November 09, 2015

Titan SKINN, the perfume sub-brand by Titan has gone outdoor extensively to promote their range of six perfumes. Executed by Laqshya Media Group, the brand has gone on to create waves on large-sized hoardings at prime points of premium markets of all Indian metros and some major tier-II cities.