OOH will complement digital and boost its growth: Sanjeev Goyle

In OOH News By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

OAC 2016 kicks off in Delhi-NCR today

In OOH News By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

In OOH News By Nabamita Chatterjee - June 13, 2016

He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.

G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016

In OOH News By VJ Media Bureau - June 09, 2016

G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products

Tiago takes a new route in OOH

In Campaigns By Satarupa Chakraborty - June 09, 2016

TATA Motor Tiago's 3D model has been installed horizontally in Mumbai as part of their second phase of their outdoor campaign.

Wedding revelry ushers in Manyavar's womenswear brand

In OOH News By Satarupa Chakraborty - June 07, 2016

Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.

Tanishq unveils its enticing exchange offer campaign

In Campaigns By Satarupa Chakraborty - June 07, 2016

Jewellery brand Tanishq goes outdoor in 11 Indian cities to promote its Gold Exchange offer.

Beer Shampoo goes big through the outdoors

In OOH News By Satarupa Chakraborty - June 06, 2016

Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.

R P Thakur, ED, Railways & Bharat Rajamani, EY to speak on railway media at OAC 2016

In OOH News By VJ Media Bureau - June 03, 2016

R P Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, Government of India, and Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk Services (MARS), EY, will speak about innovative ways to leverage railway media opportunities