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Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Himani Best Choice launches"Haajar Haater Durga†campaign ahead of Puja
In Campaigns By Nabamita Chatterjee - September 30, 2016
The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season
Dr. Fixit goes outdoor with waterproofing solutions
In Campaigns By Nibedita Saha - September 29, 2016
The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat
Myntra's"Try and Buy†value proposition goes big in 7 cities
In Campaigns By Satarupa Chakraborty - September 28, 2016
Ecosys OOH has planned and executed the 7-city campaign
Brand activation broadens OOH canvas
In OOH News By VJ Media Bureau - September 27, 2016
Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities
BJP showcases NDA Govt initiatives on OOH canvas in UP
In Campaigns By Satarupa Chakraborty - September 27, 2016
As a prelude to the State Assembly Elections in Uttar Pradesh, Bharatiya Janata Party (BJP) goes big on OOH across the state with a large campaign. Ghaziabad-based Saffron Communications has executed the campaign.
Del Monte goes outdoor with"works every time†promise
In Campaigns By Satarupa Chakraborty - September 22, 2016
The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation
Times OOH offers a clean slate for creativity
In OOH News By Satarupa Chakraborty - September 13, 2016
Times OOH initiates a unique contest for people across all categories to share some creativity on the yet-to-be-launched BQSs.
Lloyd tees off at Hyderabad Golf Course
In OOH News By Satarupa Chakraborty - September 08, 2016
Executed by Atin OOH, Lloyd advertises through unique OOH spaces at Hyderabad Golf Course