O&M, McCann Worldgroup India bag Cannes Lions in OOH

In OOH News By M4G Bureau - June 21, 2017

Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal care and Adoptions)' campaign

Madison World launches experiential marketing unit TurnT

In OOH News By M4G Bureau - June 20, 2017

TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across offices in Mumbai, Delhi and Bengaluru

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

In Digital OOH By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

DDB Mudra North bags MY FM's creative mandate

In OOH News By M4G Bureau - June 08, 2017

A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.

Red FM goes live high up in the air

In Campaigns By Rajiv Raghunath - June 08, 2017

The radio channel put up a live mobile/temporary studio atop a hoarding that centred on the concept"Red FM Hawa Mein”. The highly innovative outdoor planning and execution was handled by IKON.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

In OOH News By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

Kanhiya Advertisers bags sole media rights in 13 towns of Punjab

In OOH News By Bhawana Anand - June 07, 2017

The OOH firm expects a good response from both local and national advertisers in keeping with the increasing presence of notable brands in the smaller markets

DTC to put 1,000 new buses into service, boost bus branding opportunities

In OOH News By Bhawana Anand - June 06, 2017

DTC sources have affirmed that the new buses will be open for branding and that a tender for bus branding will be floated once the buses are put into service. The typical branding opportunities would be exterior branding, grab handle branding, back portion of driver's seat.

McCann Colombia drapes Bogotá's highest tower in national colours

In Digital OOH By M4G Bureau - June 05, 2017

Using Colombia's flag and its tri-color yellow, blue and red hues, McCann created blood bags of yellow and blue on which a red stripe appears as blood is collected.

Sony India appoints Initiative Media as its media agency

In OOH News By M4G Bureau - May 30, 2017

The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions