MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

Orango Solutions establishes physical presence at Srinagar airport

In OOH News By M4G Bureau - August 28, 2017

The company to putting up a new class of digital media assets at the airport, apart from beautifying the traditional formats

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

Ford unveils unique Ganesha installation made of spare parts

In Campaigns By M4G Bureau - August 22, 2017

The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services

‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

In Campaigns By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres

Punjab Govt plans to expeditiously increase tax revenues from OOH

In OOH News By M4G Bureau - August 16, 2017

Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy

WB Govt invites bids for FIFA Under 17 World Cup 2017 branding

In OOH News By M4G Bureau - August 08, 2017

This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.

Bingo makes a neat cut on Bengaluru skywalk

In Campaigns By M4G Bureau - August 03, 2017

The innovation was executed by OOH firm IKON, while the media was provided by Pioneer Publicity.

Orango Solutions wins media rights at Varanasi, Srinagar airports

In OOH News By Bhawana Anand - August 02, 2017

The contracts have been acquired for a period of 10 years each.