IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Volini draws crowd for the Mumbai Marathon

In Campaigns By Bhawana Anand - January 08, 2015

The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.

Thomas Cook goes outdoor to promote Mexico Tourism

In Campaigns By Jubilee Cardozo - December 24, 2014

Global Advertisers executed the campaign

Global Advertisers' large Bandra site figures in BBC report

In OOH News By Jubilee Cardozo - December 16, 2014

The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot

Global Advertisers executes XRBIA OOH campaign

In Campaigns By VJ Media Bureau - December 03, 2014

The brand generated a large number of queries regarding the property in the wake of the campaign in Mumbai and Pune

Global Advertisers add heat to Girnar tea campaign

In Campaigns By Jubilee Cardozo - November 25, 2014

Executed by Global Advertisers, the campaign for Girnar has been implemented in various neighbourhoods from Borivali to South Mumbai and Sion.

Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle

In Viewpoints By M4G Bureau - October 13, 2014

JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.

JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:

Global Advertisers wins award

In OOH News By VJ Media Bureau - August 27, 2014

Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector

Global Advertisers executes SBI outdoor campaign across 21 cities

In Campaigns By Bhawana Anand - July 24, 2014

The campaign has been deployed on various formats such as hoardings, bqs and unipoles

OOH research is going to be as good as it gets: Gallen Yip

In Viewpoints By M4G Bureau - July 21, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.