Airport passenger traffic surging, Delhi airport tops global list

In OOH News By M4G Bureau - September 26, 2017

The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry

Posterscope signs global partnership deal with The Digit Group

In OOH News By M4G Bureau - September 25, 2017

This partnership will help the agency to help clients to explore exciting opportunities available in smart cities

Data will lend compelling dimensions to DOOH, says expert

In Digital OOH By M4G Bureau - September 20, 2017

Jenny Smith, Global Creative Director of Maxus asserts that DOOH will deliver most when planned in relation to a wider communications mix

Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit

In OOH News By M4G Bureau - September 13, 2017

The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues

Accor Hotels showcases global footprints

In Gallery By - August 30, 2017

The brands opts for airport media to reach out to air travelers

Honeywell vests Zenith India with media duties

In OOH News By M4G Bureau - August 29, 2017

The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.

‘OOH advertising is a $29 billion global industry’

In OOH News By M4G Bureau - August 17, 2017

The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.

OOH will make up only 2% of M&E industry by 2020: EY report

In OOH News By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

Global Publicity wins Kiosk Tender for Rajkot

In OOH News By M4G Bureau - July 18, 2017

105 kiosks will be erected by the firm on three different stretches of the city.

Mac Gangam to conduct a session on DOOH site development at OAC 2017

In OOH News By M4G Bureau - July 13, 2017

Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally