Global CEOs of Kinetic, Posterscope to address FEPE Congress in Dubai

In OOH News By M4G Bureau - January 15, 2019

Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte have been confirmed as Keynote Speakers for FEPE International’s 60th Annual Congress

Matt James new Global Brand President at Zenith

In OOH News By M4G Bureau - January 08, 2019

Based in HQ London, Matt will report to Steve King, CEO, Publicis Media

Samsung sees digital opportunities in Tier I & II airports

In Digital OOH By Bhawana Anand - December 11, 2018

The global major to actively look at Tier I & II airports across the country to deploy its digital display products

OOH the only traditional medium to grow in 2018, says MAGNA report

In Research By M4G Bureau - December 07, 2018

The MAGNA report on global advertising market trends says that DOOH NAR grew by +16% this year to reach $5.7 billion

Zenith wins global media business for Lactalis

In OOH News By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

Global spends on DOOH to grow at 10.1% until 2021

In Research By M4G Bureau - November 26, 2018

Spending on traditional sites will start to decline from 2019 while spending on DOOH will continue to rise, according to a WARC report

Tata Steel’s global growth story stands tall on OOH 

In Campaigns By Bhawana Anand - November 15, 2018

In association with Kinetic India, the brand narrates its success story by using a Burj Khalifa replica

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas