Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Lifebuoy's'Jump Pump' turns the hand pump into a fun game

In OOH News By VJ Media Bureau - May 07, 2014

Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra

Castle Lite goes totally cool in South Africa

In Digital OOH By VJ Media Bureau - April 09, 2014

Encyclomedia's innovative creative solution at outdoor for Castle Lite helped the brand in communicating the product message across South Africa.

Dec quarter revenue share: Idea, Bharti gain most; RCom least

In OOH News By Sounak Mitra , Business Standard , New Delhi - February 26, 2014

Vodafone was able to sustain its revenue market share during the quarter

Delhi airport emerging hub for global flyers

In OOH News By Sharmistha Mukherjee & Surajeet Das Gupta, Business Standard, New Delhi - January 17, 2014

Air India provides for over 41% of transit passengers at DIAL followed by Jet and IndiGo

'We resolve to"¦' OOH industry's Agenda - 2014

In OOH News By VJ Media Bureau - January 13, 2014

As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions for the year2014….Read on…

'Transparency, accountability & measurability key factors'

In Viewpoints By M4G Bureau - January 13, 2014

For any FMCG brand, the approach to OOH campaigns is a function of the brand objectives, says Aditya Save, Head - Digital Marketing & Media, India & Global Centre of Excellence - Marico. Read on...

E&G Global Estates promotes Green project

In OOH News By MunmunSaha - December 20, 2013

E&G Global Estates Ltd recently launched Green Courts - Koroli, a 16.7 acre project in the heart of Nashik that promises its dwellers a peaceful and rejuvenating second home close to Mother Nature.

'R..Rajkumar': The new OOH hero

In OOH News By VJ Media Bureau - December 09, 2013

Bollywood hits seem to be the most happening ones on OOH these days. The latest to be spreading buzz on hoardings is the masala action movie'R..Rajkumar'

Mondelez tempts Dubai with new biscuit range

In Digital OOH By VJ Media Bureau - September 25, 2013

In partnership with Encyclomedia Global, the brand has used the OOH media innovatively to promote its new TUC biscuits range in the market.