Integrate channel-based planning with audience-based planning: Mauricio Sabogal

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

Tom Goddard to speak on real-time OOH advertising at OAC

In OOH News By VJ Media Bureau - July 01, 2015

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising

Mauricio Sabogal to speak at OAC 2015

In OOH News By VJ Media Bureau - June 30, 2015

Mauricio Sabogal, Global CEO, Kinetic Worldwide, will speak on the theme'Are Digitally Empowered Consumers Changing OOH Environments Globally?'

Global Desi showcases summer collection in the outdoor

In Campaigns By VJ Media Bureau - June 08, 2015

Street Talk Connect executed the OOH campaign in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune

Havas Media wins integrated media mandate of Arpita Agro

In OOH News By Bhawana Anand - June 05, 2015

Havas will handle brands such as Skincare, Nimglo Glycrine, and Nimwash

Projection mapping can add a new dimension to OOH advertising

In Digital OOH By VJ Media Bureau - April 28, 2015

Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.

Vikram Sakhuja to join Madison Media group as equity partner

In OOH News By VJ Media Bureau - April 22, 2015

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

SBI Card leverages Holocube tech to engage with airport audience

In OOH News By Bhawana Anand - March 10, 2015

Kinetic Active brings global standards of experiential activity to India, in collaboration with Maxus

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.