Broadsign spreads its wings wider, acquires Netherlands-based DOOH DSP OutMoove

In OOH News By M4G Bureau - May 14, 2024

Deal to broaden OOH specialty agency access to OutMoove’s flexible, targeted pDOOH campaign tools globally

JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media

Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 06, 2024

“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak

Goafest 2024 tunes into 'Advertising Rocks'

In OOH News By Sakshi Sanghavi - May 03, 2024

With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.

Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media

In Research By M4G Bureau - May 02, 2024

Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.

OAAA President & CEO Anna Bager & Asiaray Media Group Chairman of Board & CEO Vincent Lam to address WOO Global Congress in Hong Kong

In OOH News By M4G Bureau - April 30, 2024

Anna Bager & Vincent Lam will speak on the two largest OOH markets, the US and China

WOO sets stage for Future Leaders engagement at Hong Kong Global Congress

In OOH News By M4G Bureau - April 10, 2024

WOO members, national associations and sponsors are invited to nominate Future Leaders delegates

Redken makes it mark on Times Square 3D billboard with AR virtual try-on for new Acidic Color Gloss Collection

In Digital OOH By M4G Bureau - April 05, 2024

Consumers can view and share their transformative results superimposed on a 3D billboard in augmented reality

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units

In OOH News By M4G Bureau - March 29, 2024

Global will also continue to represent BT’s street furniture advertising sales for the next decade