Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

Madison Media secures place in TOP 5 Independent Agencies of the Globe

In OOH News By M4G Bureau - July 24, 2020

Madison Media has highest country market share of 11.1% amongst Top 10 leading independent agencies of the World

WOO to launch global DOOH campaign #OurSecondChance

In Digital OOH By Rajiv Raghunath - July 23, 2020

First major campaign from New Commercial Arts, the agency formed in May by adam&eve founders James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson

Moving Walls & TPS Engage announce Global DOOH Partnership

In OOH News By M4G Bureau - July 15, 2020

As part of the initial deal, Moving Walls Group’s supply-focused subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access

WOO appoints New Commercial Arts to handle expansive global OOH campaign

In OOH News By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide

Streettalk bags 29 metals at Asian Customer Engagement Forum and Awards

In OOH News By M4G Bureau - July 02, 2020

The agency wins 13 Gold and 8 Silver & Bronze each along with the prestigious title of ‘Most Admired OOH Media Agency 2020’

Amazon retains top position among 100 most valuable brands in Kantar & WPP report

In Research By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

Walk the talk

In Viewpoints By M4G Bureau - June 26, 2020

We're living through a nationwide reckoning on racism, and brands have a constructive role to play, writes Branding, Marketing, and Communications Consultant Lee Rafkin

Talon’s DOOH campaign #SendingLove reaches Mumbai airport

In Digital OOH By M4G Bureau - June 26, 2020

The campaign, supported by Times OOH in India, has been display at Terminal 2, Mumbai international airport to spread love and unity messages

“Serious players with patience & passion will emerge out of this situation”

In Viewpoints By Bhawana Anand - June 23, 2020

Pramod Bhandula, Executive Chairman, JCDecaux Advertising India talks about the impact of pandemic on the global OOH industry and measures to outgrow for the Indian OOH industry