MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents

In Campaigns By M4G Bureau - March 31, 2022

The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.

Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress

In OOH News By Rajiv Raghunath - March 30, 2022

WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

In OOH News By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

In Campaigns By M4G Bureau - March 15, 2022

The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats

Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

‘Programmatic has really stepped up in OOH’

In Viewpoints By Rajiv Raghunath - March 08, 2022

Barry Frey, President & CEO, DPAA, a leading global trade marketing association connecting OOH media with the advertising community while moving OOH to digital, shares his insights on the factors that are catalysing OOH growth in a rapidly evolving media environment.

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

In OOH News By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

WOO Global Congress EarlyBird ticket deadline is March 4

In OOH News By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

In Research By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

Registration open for World Out of Home Organization in-person Global Congress in Toronto

In OOH News By Rajiv Raghunath - February 17, 2022

The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.