Ogilvy appoints Devika Bulchandani Global CEO

In OOH News By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

In OOH News By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

‘Global OOH undergoing massive digital transformation’

In Viewpoints By Rajiv Raghunath - August 24, 2022

Amanda Dorenberg, President of COMMB (Canadian Out-of-Home Marketing & Measurement Bureau), shares her perspectives on the global OOH ecosystem, ad-tech trends, startups, etc., in an interview with Rajiv Raghunath.

A Global DOOH Stack in the making

In Viewpoints By Rajiv Raghunath - August 23, 2022

Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.

GroupM reaffirms commitment to decarbonisation

In OOH News By M4G Bureau - July 21, 2022

WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.

Ketan Bharati, VP - Global Marketing Operations, Truecaller, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 20, 2022

Ketan, who comes with 15 years of experience across media divisions, including media strategy, broadcasting and product & revenue strategy, manages Truecaller’s global marketing operations.

WOO to organise 1st in-person APAC Forum in in Kuala Lumpur on Oct 12-14, 2022

In OOH News By M4G Bureau - July 19, 2022

There will be a full programme of presentations and speakers from the region and the wider global OOH industry.

AdQuick expands global footprint with international partnerships

In OOH News By M4G Bureau - July 18, 2022

First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader

Vinitha Prabhu, Creative Design & Presentation Lead, Cure.fit, part of Jury panel for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - July 18, 2022

Vinitha comes with diverse industry experience, covering some of the leading global and local brands including BBDO, Tata Tea, Titan, Hanes, Nike, and Puma in India & Thailand.

Anant East, CTO of Global OOH agency Talon, to address OAC 2022 on technology & OOH renaissance

In OOH News By M4G Bureau - July 18, 2022

Anant East leads Talon’s software engineering and support teams, delivering Talon’s proprietary technology platforms Plato, ADA and Atlas.