Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

‘Industry, advertisers must adopt more sustainable measures’

In Viewpoints By Rajiv Raghunath - May 27, 2019

Following the introduction of eco-friendly billboard skins in Australia called ‘SmartSkins’, Media4Growth reached out to Nigel Spicer, General Manager, Cactus Imaging, Australia to know more about the eco-friendly OOH business initiative. SmartSkins is now seen as benchmark for Australia’s OOH industry with the substrate and mounting ropes being 100% recyclable. oOh!media is the parent company of Cactus Imaging that has developed SmartSkins

Havas Media Group names Erin Flaxman as Global Chief Growth Officer

In OOH News By M4G Bureau - May 09, 2019

Flaxman has been charged with delivering new business best practices for the Media Group

OOH needs to punch above its weight: Nancy Fletcher

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Unity, collaboration and perseverance vital for OOH growth

BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth

In OOH News By M4G Bureau - April 17, 2019

Elbert D’silva to spearhead the Product Leadership & Excellence Team

DOOH Market expected to reach $ 8,393.30 mn by 2023

In Research By M4G Bureau - April 17, 2019

Factors that enabled impact DOOH growth include rapid digitisation, reduced cost and increasing online ad trend

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Engagement, data & uniformity must for transit growth: Deepak Saluja

In Gallery By - March 18, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

Indian OOH will be Rs 48.5bn biz by 2021

In Research By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media