"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

Western Railway bullish on advertising revenue growth

In Gallery By - February 28, 2020

G V L Satyakumar, DRM, Mumbai Division & Jagriti Singla, Senior DRM, Western Railway cite the new advertising avenues being created

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

OMD records best net biz performance in 2019: COMvergence report

In Digital OOH By M4G Bureau - February 26, 2020

Talent, technology and process drive growth and retention, earns OMD second consecutive Global Agency of the Year title

Duroflex Mattresses appoints Smita Murarka as Vice President, Marketing

In OOH News By M4G Bureau - February 13, 2020

Her expertise will be a key addition to the brand’s growth and leadership team

‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

Ducati India appoints Bipul Chandra as new Managing Director

In OOH News By M4G Bureau - February 11, 2020

In his new role, he will be responsible for spearheading Ducati’s business growth and network expansion in the country

Western Railway bullish on advertising revenue growth

In OOH News By Pray Jani - February 11, 2020

G V L Satyakumar, Divisional Railway Manager, Mumbai Division, Western Railway & Jagriti Singla, Senior Divisional Commercial Manager, Western Railway cite the new advertising avenues being created

2nd Transit Media Talks conference gets underway

In OOH News By M4G Bureau - February 06, 2020

The conference directs sharp focus on transit media growth and its future

GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020