Punjab ad policy amended to spur revenue growth

In OOH News By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

‘OOH must be an integral part of a brand manager’s media mix’

In Viewpoints By N Jayalakshmi - July 05, 2021

Abhinav Iyer, General Manager (Marketing & Strategy) - The Muthoot Group (Muthoot Finance), shares with Media 4Growth, the brand’s approach to the Out-of-Home medium, ow it has delivered for the brand, the opportunities for DOOH and more…

Conditions right for India to become a major DOOH market in next few years: OOH leaders

In OOH News By M4G Bureau - July 02, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media Ltd, Shoumitro Goswami, Co-Founder, Vyoma, Fabian Cowan, India Head, Posterscope, Vinkoo Chakraborty, Business Head, Rapport India shared their perspectives on the theme of ‘Driving Digital Growth’ at Quividi India Conference

‘CPM model of pricing is here to stay’

In Digital OOH By Pray Jani - July 01, 2021

Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi Conference on “India, the next DOOH giant?” on June 29

In Digital OOH By M4G Bureau - June 28, 2021

The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi India Conference to open with session on ‘Driving Digital Growth’

In Digital OOH By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.