Results For "GROWTH"
517 News Found
ROAD to Africa’s OOH growth
In OOH News By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins
In OOH News By Rajiv Raghunath - February 04, 2022
Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3
‘We see the Metaverse as cities where people gather’
In Gallery By - February 03, 2022
Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth
Australia’s OOH industry records 24% net revenue growth in 2021
In OOH News By Rajiv Raghunath - February 03, 2022
DOOH accounts for 58.8% of total net media revenue
Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH
In OOH News By Rajiv Raghunath - February 02, 2022
Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth
Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai
In OOH News By M4G Bureau - February 01, 2022
The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment
Global ad spends to grow at 9.2% in 2022: dentsu forecasts
In Research By M4G Bureau - January 27, 2022
India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
In Research By M4G Bureau - January 13, 2022
Media Consumption to Grow Faster in 2022
M&E industry rising to pre-Covid levels, cites CII-BCG report
In Research By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
“OOH has a higher sticky factor compared to other mediums”
In Viewpoints By N Jayalakshmi - December 23, 2021
Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…