‘Industry growth key to talent acquisition, retention’

In Viewpoints By Rajiv Raghunath - December 23, 2022

Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:

Launch of Mopa International Airport in Goa another boost for airport media biz expansion

In OOH News By M4G Bureau - December 12, 2022

Inbound tourism will be a growth lever for ad business

South India Talks OOH conference to be held at Courtyard by Marriott, Bengaluru on January 20, 2023

In OOH News By M4G Bureau - December 01, 2022

South India Talks OOH, presented by Coral Media, having as its main theme ‘The Big Leap into Future of OOH’, will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

OAAA to present stellar lineup at Digital Signage Experience 2022

In OOH News By M4G Bureau - November 08, 2022

Thought leadership sessions to help industry prepare for accelerated growth post-pandemic

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

In OOH News By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.

OOH is well and truly back: Jayesh Yagnik

In OOH News By Rajiv Raghunath - October 20, 2022

DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.

‘Ad spends likely to get double digit boost as festive cheer returns’

In OOH News By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

The 5G moment of Indian OOH

In Viewpoints By Rajiv Raghunath - October 13, 2022

Fabian Trevor Cowan draws parallels between fintech role in BFSI growth and adtech setting the ground for D/OOH transformation

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.