Market Research Society of India elects Manish Makhijani, Global Insights Director, Hindustan Unilever as President

In OOH News By M4G Bureau - July 08, 2022

MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry

Jun Sakurai, CEO, LIVE BOARD, Japan to speak on globalisation of DOOH business at OAC 2022

In OOH News By M4G Bureau - July 07, 2022

Jun Sakurai has more than 20 years of experience working in the media & agency industry; before taking over as CEO of LIVE BOARD, Jun was CEO of dentsu X Vietnam, and MD of dentsu X China before that.

Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

In OOH News By M4G Bureau - June 14, 2022

Global advertising industry growth pegged at 8.4%

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury

In OOH News By M4G Bureau - June 09, 2022

Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.

DPAA announces DOOH Excellence (DOOH-E) Awards

In Digital OOH By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

World Out of Home Organization announces 2022 Award winners

In OOH News By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China

Show some love for Classic OOH: Tom Goddard, President, WOO

In OOH News By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury

In OOH News By M4G Bureau - May 25, 2022

Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.