OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report

In Research By Bhawana Anand - March 30, 2020

Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%

Hotstar’s free entertainment is longer than this billboard

In Campaigns By M4G Bureau - March 18, 2020

In association with The Social Street, the OTT brand unveiled India’s longest billboard showcasing range of content offering to keep you covered while at home

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

BLR airport set to become hub of experiential & entertainment

In OOH News By M4G Bureau - December 20, 2019

Phase 1 Experiences and Embassy Group join hands to develop first multi-purpose venue in India to host events and other activity at the airport

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

Sneha Rajani Head of Sony Pictures Networks India to quit

In OOH News By M4G Bureau - September 26, 2019

She has been instrumental in launching Sony MAX, revolutionizing the content of Sony Entertainment Television and others

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

In OOH News By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

EY India M&E head Ashish Pherwani to speak at OAC 2019

In OOH News By M4G Bureau - June 14, 2019

Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’