Results For "Entertainment"
101 News Found
‘Global OOH market is set to back bounce in 2021’ says PWC Global report
In Research By M4G Bureau - November 20, 2020
DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19
Sony AATH launches extensive OOH campaign for ‘Baalveer’
In Campaigns By M4G Bureau - October 01, 2020
The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage
TV news, OTT content top entertainment preference scale: OMG
In Research By Rajiv Raghunath - July 23, 2020
TV, OTT audience growth point to potentials for OOH campaigns from category brands
GDX Studios appoints experiential marketing expert Sophie Masson as President
In Digital OOH By M4G Bureau - July 22, 2020
Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients
Imagicaa offers a day out to health workers as gratitude
In OOH News By M4G Bureau - July 07, 2020
The theme park invites the health workers for a tour of the park in a month-long initiative
Hoichoi kick-starts entertainment in Kolkata with fresh campaigns
In Campaigns By M4G Bureau - June 26, 2020
Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again
More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report
In Research By M4G Bureau - June 16, 2020
The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown
TikTok appoints Ashok A Cherian as Marketing Head for India
In OOH News By M4G Bureau - May 14, 2020
With two decades of experience, he will spearhead the brand strategy and marketing initiatives for the entertainment app
Media & Entertainment industry could have knock-on effect: says KPMG report
In Research By M4G Bureau - April 14, 2020
Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.
In-Cinema advertising projected to reach INR 8 bn in 2020: FICCI-EY report
In Research By Bhawana Anand - April 01, 2020
The long-term advertising deals, customized solutions and on-ground activation campaigns are likely to boost the revenue