Results For "Engage"
287 News Found
‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’
In OOH News By - August 24, 2021
Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.
Singapore’s Stellar Ace moves into HDB heartlands
In OOH News By Rajiv Raghunath - August 11, 2021
Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
Swiftmile engages Broadsign to power global programmatic micromobility ad network
In Digital OOH By Rajiv Raghunath - July 16, 2021
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.
FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
In Digital OOH By M4G Bureau - July 06, 2021
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath
Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29
In OOH News By M4G Bureau - June 22, 2021
The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.
Stroer engages location analytics company Placense at Greetech Festival
In Digital OOH By M4G Bureau - June 18, 2021
“We chose Placense for its brilliant ML driven routines together with passionate service,” says Christian Von Brincken, Managing Director, Stroer.
‘Let’s think about what OOH could be, not how it was’
In Viewpoints By N Jayalakshmi - June 17, 2021
The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
In OOH News By Rajiv Raghunath - June 07, 2021
Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.
