Results For "Engage"
287 News Found
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
In OOH News By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
The augmented effect on OOH reality...
In Viewpoints By M4G Bureau - May 05, 2014
Augmented Reality (AR) could redefine the way brands can use the OOH medium to drive audience engagement and connect. Abhishek Shankar, CEO, Adstuck, shares more on this with Outdoor Asia. Read on...
Play a game and win a discount, Myntra shows how
In Campaigns By Bhawana Anand - April 30, 2014
E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.
OOH blockbusters from Movies Now
In OOH News By VJ Media Bureau - March 19, 2014
With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.
eBay goes all out in Mumbai
In OOH News By Bhawana Anand - February 26, 2014
The ecommerce portal targets busy office goers with a ground activation to create awareness and engagement around the '9 Hour Delivery' service in Mumbai.
Tupperware taps officer goers
In OOH News By Bhawana Anand - February 05, 2014
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
Radikal Foods kicks off on ground activity in 9 cities
In OOH News By VJ Media Bureau - January 09, 2014
The brand engages audience in an on-ground activity to create buzz about their Rice to Riches- Season 2 campaign.
Activation versus OOH: Engagement is the winner
In Viewpoints By M4G Bureau - December 12, 2013
Mandeep Malhotra, President, DDB MudraMax - Outdoor, Retail and Experiential -- on why OOH will lose out to Activation, unless it gears up as an industry to deliver an experiential impact.
Billboard Talking - Phase II launched in Mumbai
In OOH News By VJ Media Bureau - December 11, 2013
The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.
UP talks OOH, in depth and in style
In OOH News By VJ Media Bureau - November 18, 2013
Organized by VJ Media Works, the event brought all the important stake holders of the OOH industry, such as Authorities, Brands, Agencies and Media Owners, on a single platform to discuss and sort out existing issues in the OOH industry in the state.