Ford Mustang makes a roaring entry through OOH in India

In OOH News By Satarupa Chakraborty - August 26, 2016

Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.

Airtel's Open Network campaign goes innovative with OOH

In Campaigns By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Datsun redi-GO shines at Mumbai Airport

In OOH News By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.

Khushi Advertising wins'Most Admired Ambient Media Agency of the Year' at ACEF Awards

In OOH News By VJ Media Bureau - May 04, 2016

Khushi Advertising announced that it has won the'Most Admired Ambient Media Agency of the Year' award at the recently concluded Asia-Pacific Customer Engagement Forum & Awards (CEF) 2015-2016 Awards.

The Body Shop engages with customers at Cyber Hub, Gurgaon

In Campaigns By Satarupa Chakraborty - April 26, 2016

To mark its 40th anniversary and 25th store in NCR region, The Body Shop arranged for a customer engagement programme that showcased the brand's loyalty towards the environment along with special services for its customers.

Jagran Engage bags semi-naming rights of Vaishali Metro Station

In OOH News By Satarupa Chakraborty - December 08, 2015

This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.

KOOVS takes its fashion statement outdoors

In OOH News By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.

Madison OOH creates an interesting clock for Engage Deodorants

In Gallery By - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.

Madison OOH creates an interesting clock for Engage Deodorants

In Campaigns By Satarupa Chakraborty - September 08, 2015

Unlike static pictures on the billboard, MOMS has used giant versions of moving deodorant bottles as arms of a clock to depict the freshness it promises to offer.

Our business model is different from the existing models: VB Gadgil

In Viewpoints By M4G Bureau - July 14, 2015

Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Ltd, talks about the Metro's unique business model and innovative ways to engage advertising brands in conversation with Rajiv Raghunath. Gadgil has over 40 years of rich & varied experience in the construction & related fields. He has held various senior leadership positions in the L&T Construction Division including being at the helm of affairs of L&T's International Construction Business for over a decade. He has also successfully led L&T's electrical business (power transmission & distribution) in India and abroad. Edited excerpts of the interview: