Hotstar finds ‘Billions’ of ways to engage OOH audience

In Gallery By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.

SVF unveils gigantic poster of Tollywood film ‘Amazon Obhijaan’

In Campaigns By Ria Banerjee - November 07, 2017

Printed and executed by outdoor agency Arun Sign Service Pvt. Ltd., more than 100 man-hours and 80 people were engaged in creating and installing the mammoth poster, which consisted of individual prints that were fitted together on site.

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

RadioLocus augmenting OOH audience density monitoring

In OOH Solutions By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points

MuscleBlaze signs DDB Mudra Group as creative partners

In OOH News By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

‘Beanz Meanz Heinz’ branded double-decker wows London

In Campaigns By Rajiv Raghunath - October 28, 2017

The moving billboard, so to say, also served as a strong consumer engagement avenue

OPPO engages youth through Selfie Booths at colleges & malls

In Campaigns By M4G Bureau - October 18, 2017

Conceptualised and managed by ITW Consulting, the activity will be conducted in 11 cities over a period of 6 months

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

Pantaloons adorned Kolkata streets with magnificent ‘Alpana’

In Campaigns By Ria Banerjee - September 22, 2017

Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.

Sharekhan engages employees with out-of-the-box activities

In Campaigns By Ria Banerjee - September 21, 2017

Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas