Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Amiya Chandra calls for deeper engagement of OOH in development initiatives

In OOH News By M4G Bureau - July 30, 2018

Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry

Kolkata Metro exploring new ways to boost ad revenues

In OOH News By M4G Bureau - July 24, 2018

The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings

Telangana Govt takes to OOH in corporate style

In Gallery By M4G Bureau - July 05, 2018

The Telangana Government has adopted a more organised and innovative approach to OOH. To showcase the state’s growth and development, Arvind Kumar, Commissioner of Information and Public Relations, Telangana Government, engaged INKA, the creative agency, to highlight the achievements

Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

Global Sports Commerce acquires Belgian firm BrightBoard

In Digital OOH By M4G Bureau - June 19, 2018

This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement

‘Airline media is growing just as fast as airport media’

In Viewpoints By M4G Bureau - June 05, 2018

Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity

‘Feel the Fizz’ build-up by Parle

In Gallery By M4G Bureau - May 21, 2018

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

Dabur Hajmola innovatively engages college youth

In Campaigns By M4G Bureau - May 04, 2018

The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further translate it into sales.

Noida Authority engages EY to draw up new OOH guidelines

In OOH News By M4G Bureau - April 24, 2018

The draft guidelines are expected to be out in a month’s time; Noida Authority aims to mop up Rs 24 cr ad tax revenues a year