Results For "EY"
1027 News Found
Peter Livesey to talk about UK Adscreen Networks at OAC 2014
In OOH News By VJ Media Bureau - June 25, 2014
In his company, Livesey focuses on or promoting their product range around the world either directly or through distribution and partnership agreements
Vodafone Mobile Buses to join the Warkaris' padayatra
In OOH News By VJ Media Bureau - June 24, 2014
Four Vodafone Mobile Buses, equipped with free calling facility, mobile charging points and recharge vouchers at market price and M-Pesa money transfer service, will travel along with Warkaris from Pune to Pandharpur
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Innovation is key to success in the outdoors: Ajay Raghuvanshi
In Viewpoints By M4G Bureau - June 11, 2014
Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.
Cheil Worldwide SW Asia brings on board Arun Sharma as VP
In OOH News By Bhawana Anand - June 10, 2014
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
Vodafone innovates with'Choose Your Number'
Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number†scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
Vodafone innovates with'Choose Your Number'
In OOH News By Nabamita Chatterjee - June 03, 2014
The brand has used an eye-catching innovation in Kolkata to drive the campaign
German LED specialist deploys 2,000 sq.m. digital OOH building façade in Moscow
In Digital OOH By VJ Media Bureau - May 30, 2014
Looked at from the outside, the stripe system conserves the characteristics of the original façade; from the inside they allow unobstructed view as well as the usual incidence of daylight
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview: