Results For "EY"
1027 News Found
Being innovative creates impact and perception: Jayesh Yagnik
In OOH News By Athira Nair - December 16, 2015
Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.
KOOVS takes its fashion statement outdoors
In OOH News By Satarupa Chakraborty - December 01, 2015
Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.
PayUmoney's campaign invites people to save more
In Campaigns By Satarupa Chakraborty - November 23, 2015
Launching a massive outdoor campaign in Delhi and Bangalore, smartphone app PayUmoney has used almost all formats like hoardings, BQS, MUPI, pole kiosks etc. Executed by Laqshya Media Group, the campaign has been rolled out in the busiest parts of the cities.
"OOH fraternity has gone overboard in misusing grey areas of OAP"
In Viewpoints By M4G Bureau - November 16, 2015
As part of its demolition plan, SDMC is not only pulling down the hoardings but also destroying the structures so that they cannot be re-used. The idea is to completely remove all illegal media from the capital.
Mother Dairy claims purity through Delhi Metro
In Campaigns By Satarupa Chakraborty - November 02, 2015
They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh commuters per day.
Outdoor is on par with print and electronic media for DAVP
In OOH News By Satarupa Chakraborty - October 19, 2015
Working mostly in sub-towns and rural areas of India, DAVP faces lack of infrastructural growth in these places to spend enough money and garnering awareness. The session highlighted the need for media owners to come forward and develop such places.
Brands advertising in UP are hesitant about digital media
In OOH News By Satarupa Chakraborty - October 19, 2015
Although digital is posing as stiff competition to static media, the viability of LED screens in Indian towns and cities are still in questions, where location, eyeballs and infrastructures will decide the fate of digitalization of OOH space in India.
'doohfa' makes Instagram in DOOH
In Digital OOH By Nabamita Chatterjee - October 05, 2015
It is a new product giving an off-the-shelf offering.
