Results For "EY"
1027 News Found
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Malaysia-based Moving Walls wins prestigious TiE50 award
In Digital OOH By M4G Bureau - May 18, 2017
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
Pan Vilas makes a striking presence in Ahmedabad
In Campaigns By Bhawana Anand - May 15, 2017
Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard
OOH most effective in driving online activity, says study
In Digital OOH By M4G Bureau - May 15, 2017
A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy
Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam
In OOH News By Bhawana Anand - May 08, 2017
Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.
Travellers enjoy Samsonite's VR game at Sydney airport
In Digital OOH By Rajiv Raghunath - April 21, 2017
Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.
Park Avenue deo wafts through the OOH air
In Campaigns By Rajiv Raghunath - April 20, 2017
MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.
GSK's Sensodyne goes outdoor to drive home authenticity of product
In Campaigns By M4G Bureau - April 13, 2017
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
Brands to get a ticket to ride on Indian Railways
In OOH News By Shine Jacob, Business Standard - April 11, 2017
National carrier to float bids for vinyl-wrapped ads on trains; eyes Rs 2,000-crore revenue