EpicTV builds the big picture for its new shows in the outdoor

In Campaigns By M4G Bureau - July 27, 2017

Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats

DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’

In Digital OOH By M4G Bureau - July 26, 2017

The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency

Noomi Mehta to chair Open Session with IOAA at OAC 2017

In OOH News By M4G Bureau - July 24, 2017

The Open Session with IOAA will give all OAC 2017 participants the opportunity to raise queries with the IOAA leadership on key industry matters in an open forum

Bulls Eye Media bags rights on Jaipur Metro media

In OOH News By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

OOH will make up only 2% of M&E industry by 2020: EY report

In OOH News By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

Walki Group launches new ‘green’ outdoor printing & imaging solutions

In OOH News By M4G Bureau - July 18, 2017

Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers

Rajiv Rao moves out of Ogilvy India

In OOH News By M4G Bureau - July 13, 2017

Rajiv plans to pursue his passion for film making; he will continue in his current role till Sonal takes over and a smooth transition is complete

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman

In OOH News By M4G Bureau - July 11, 2017

Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.

Garnier Men goes great lengths to advocate skin wellness for men

In Campaigns By Bhawana Anand - July 10, 2017

Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product