‘Most brands recognise the core strengths of DOOH’

In Digital OOH By M4G Bureau - August 18, 2017

Olivier Heroguelle, Managing Director, JCDecaux India, talks about the company’s forays in the DOOH space, in particular at the Kempegowda International Airport (KIA), Bengaluru where they hold the advertising rights. Edited excerpts of the interview:

Kolhapur civic body swoops down on unauthorised media in the city

In OOH News By Bhawana Anand - August 18, 2017

Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur

Key takeaways from OAA 2017 Contest

In Gallery By - August 18, 2017

The Jury members share their views on the Outdoor Advertising Awards (OAA) 2017 Contest entries, judging parameters and other dimensions

'Paranavatar Shri Krishna'

In Gallery By M4G Bureau - August 17, 2017

The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey

Rail officials scrutinising issues raised by media owners in Pre-bid meeting

In OOH News By Bhawana Anand - August 12, 2017

Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area

India’s digital signage industry to grow by 18% by 2022

In OOH News By M4G Bureau - August 11, 2017

Increasing use of digital signages in OOH advertising is one of the key contributing factors

Uber cranks up branding at IGIA using a mix of digital & static formats

In Campaigns By Bhawana Anand - August 09, 2017

The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers

‘Game of Thrones’ connects with Hotstar audience via OOH

In Campaigns By - August 03, 2017

As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

OAC 2017 commenced its journey in Mumbai

In OOH News By Nabamita Chatterjee - July 28, 2017

The 13th edition of Outdoor Advertising Convention (OAC), 2017 was inaugurated at Renaissance Convention Centre