Intex’s Dhiraj Kapoor to share brand perspective on Delhi NCR market

In OOH News By M4G Bureau - November 15, 2017

Dhiraj Kapoor, Head - BTL Marketing, Intex Technology drives media planning, key account management, program management, interactive marketing, creative development, media planning and buying, channel management

Starcom India appoints Rajiv Gopinath as Chief Client Officer

In OOH News By M4G Bureau - November 13, 2017

Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities

‘Digital signage business primed for accelerated growth’

In Viewpoints By Amaan Kazmi - November 10, 2017

Sanket Rambhia, Director, Xtreme Media, talks about the company’s growth journey, competitive strengths, and emerging business opportunities in the digital signage space across the country

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

RadioLocus augmenting OOH audience density monitoring

In OOH Solutions By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points

No fresh licenses for ads on state highways, rules Madras High Court

In OOH News By M4G Bureau - November 02, 2017

The court stated that existing site owners that they can continue to operate till their license expires

“We hit the bull’s eye with auto-branding”

In Viewpoints By Bhawana Anand - November 02, 2017

Manav Sethi, Chief Marketing Officer, ALTBalaji talks about OOH advertising and in particular the strengths of auto-branding

Iconic feature-rich Piccadilly Lights glowing bright

In Digital OOH By M4G Bureau - October 30, 2017

Landsec, the owner of Piccadilly Lights, has replaced the original patchwork of screens with a single state-of-the-art 4K LED digital screen and live technology hub, which allows the screen to react to certain external factors

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Gallery By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand

Kansai Nerolac turns conveyer belt into colourful moving shade card

In Campaigns By M4G Bureau - October 24, 2017

On the day of Diwali, passengers waiting to collect their bags at the conveyor belt also received gifts from the advertising brand