Metro media owners placing high premium on quality of formats

In OOH Solutions By Bhawana Anand - March 16, 2018

OOH firms holding long-tenured media rights on different Metro networks are ensuring that the media offerings are of the highest quality; Promoflex Display System is leveraging the opportunity to manufacture top-quality media

Facebook says ‘Discover more of what you like’

In Campaigns By M4G Bureau - March 12, 2018

Planned & executed by Kinetic India, the campaign urges people to discover what they like on the social network

Starcom gets Rathi Gangappa on board as Chief Executive Officer in India

In OOH News By M4G Bureau - March 08, 2018

Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities

Xiaomi Redmi Y1 dials OOH for big impact

In Campaigns By M4G Bureau - March 06, 2018

OMI executed this campaign for Redmi Y1 across key metro markets. An assortment of large format and unconventional formats were used for the campaign covering 13 key cities

2017 was a year of modest growth for OOH says FICC-EY report 2018

In Research By M4G Bureau - March 05, 2018

The report shares that domitization effects started to fade off after March-April 2017 & billboards continue to dominate the advertising pie with 40% whereas sponsorships & interactivity will take the lead and operational issues continue to hamper the growth

Ekta Builder gains masses faith by demanding only 5% in advance

In Campaigns By M4G Bureau - March 04, 2018

Executed by Bright Outdoor Media, the campaign has been deployed at various key locations of Mumbai

Ocelot Partners to acquire Ocean Outdoor for £200mn

In OOH News By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

Jammu MC has imposed hoardings ban on various properties

In OOH News By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

UK’s Talon Outdoor forays into US market

In OOH News By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact

Grandesign brings on board Doug Hecht to reinforce $100mn growth plan

In OOH News By M4G Bureau - February 27, 2018

Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.