Fortune assumes an imposing brand presence in Kanpur

In Gallery By Bhawana Anand - April 17, 2018

The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity

Activation planned to promote Thums Up Charged No Sugar

In OOH News By M4G Bureau - April 12, 2018

To promote this new beverage, the brand will undertake extensive on-ground activation spanning across 14 cities

JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station

In Digital OOH By M4G Bureau - April 11, 2018

The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station

Global Outdoor LED display market to scale $40 billion

In Research By M4G Bureau - April 06, 2018

Constant new product innovation and integration of advanced technology are key characteristics of the market, garnering consumer attention

Samsung signs up as the Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - April 05, 2018

The brand will be seen on the perimeter boards, player dugout, team jerseys and North Stand of the Wankhede Stadium has been designated as Samsung North Stand

Agra media owners sees no reason in civic body’s steep ad tax target

In OOH News By Bhawana Anand - April 05, 2018

At the same time, they welcome the Nagar Nigam’s move to provide for unipoles across the city in place of hoardings, which is in the larger interest of the city aesthetics and in consonance with the Smart City project

‘Technology holds key to OOH transformation’

In Viewpoints By Anil Balan - April 03, 2018

Integrating the features of online advertising to outdoor advertising is the key for OOH to find its place into the multimedia campaign mix

Jockey likely to hit the streets with new campaign soon

In OOH News By M4G Bureau - March 23, 2018

The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.

oOh!media wins global ad rights to Qantas inflight entertainment

In Digital OOH By M4G Bureau - March 21, 2018

oOh!’s offering will extend beyond advertising in Qantas Domestic terminals, clubs and business lounges to include International and Domestic Inflight Entertainment consisting of video on demand on seatbacks, Qantas Entertainment App, onboard free Wi-Fi as well as inflight news bulletins

Bullseye Media surges ahead with Kochi Metro rights

In OOH News By Bhawana Anand - March 19, 2018

The OOH firm has emerged as one of the largest media owners in the Metro network media space, having acquired the rights on inside and outside station media on the Kochi Metro Rail Corporation Ltd (KMRCL) network