Results For "EY"
1027 News Found
Global OOH leaders to speak on technology & OOH at OAC 2018
In OOH News By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days
“We are open to formats that break the clutter”
In Viewpoints By Ria Banerjee - July 23, 2018
Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.
Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018
In OOH News By M4G Bureau - July 17, 2018
Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group
VMO unveils audience intelligence platform DART360
In Digital OOH By M4G Bureau - July 16, 2018
The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them
‘OOH can play a key role in Mumbai city beautification’
In Viewpoints By Nimisha Shah - July 13, 2018
The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city
Bullseye Media & Planet Outdoor partner to work together in Rajasthan
In OOH News By Bhawana Anand - July 09, 2018
In this strategic partnership, both companies will pitch clients and provide consolidated media options handled by them
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
Vodafone travels with Warkaris on their spiritual journey
In Campaigns By M4G Bureau - July 06, 2018
Two ‘Vodafone Mobile Vans’ will travel with lakhs of pilgrims on their annual padayatra to Pandharpur, providing them free calling facility, mobile charging points and recharge vouchers
Chakra Tea redefines tea-breaks with Chai-Fi
In Campaigns By M4G Bureau - July 05, 2018
An innovative tea-kettle distributed at tea stalls popular with the workers generates wi-fi that is then made available to them for free
UK’s Exterior Media to market The Picture Works’ in-pub formats in Ireland
In Digital OOH By M4G Bureau - July 02, 2018
Exterion Media will take responsibility for the sales and marketing of I-Sites, The Picture Works network of nationwide in-Pub advertising formats, with a key focus on developing mobile and digital projects