Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Aakar Sign & Prints goes green with Efi™ LED VUTEk® GS2000LX Pro

In OOH Solutions By M4G Bureau - August 01, 2018

The fully-loaded printer offers production-level LED UV-curing hybrid printer with true greyscale technology that extends the range of supported substrates and print providers’ bottom line with an innovative ink-curing technology

Redeveloped railway stations will be compelling ad destinations: SK Lohia

In OOH News By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land

Big Data key to identifying right audiences: Daniel Cuende

In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

Tim Bleakley shares factor responsible to make an iconic site

In OOH News By Bhawana Anand - July 28, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day 2 of OAC 2018

Matthew teaches 6 Business Judo moves to Indian OOH industry

In OOH News By Bhawana Anand - July 27, 2018

The Independent Business Leader, Adviser & Entrepreneur shares Emerging Global OOH Trends- key takeaways for Indian Markets at OAC 2018

Dr. Velumani inspires OOH industry at OAC 2018

In OOH News By Swaminathan Balasubramanian - July 27, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

OAC 2018 in Mumbai tomorrow

In OOH News By M4G Bureau - July 26, 2018

The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners

Piramal Realty promotes affordable housing

In Campaigns By M4G Bureau - July 26, 2018

Executed by MOMS agency, the brand targets Mumbai city through key arterials routes, highway and junctions