Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1

Lemma partners with EyeTalk Media Ventures as inventory partner

In Digital OOH By M4G Bureau - August 05, 2019

The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In OOH News By Pray Jani - July 27, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

Brand marketer Avijit Dhar to speak @OAC 2019

In OOH News By M4G Bureau - July 23, 2019

Avijit Dhar, AVP – Marketing, Vedant Fashions will be participating in a panel discussion on the theme ‘How OOH builds unmissable brand visibility’

Disney and Pixar’s celebrate ‘Toy Story 4’ with Carnival in Hong Kong

In Gallery By M4G Bureau - July 19, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

It’s a ‘Toy Story 4’ fest at Harbour City in Hong Kong

In Campaigns By M4G Bureau - July 17, 2019

The largest shopping mall in Hong Kong, Harbour City, has been transformed into a “Toy Story” themed carnival through immersive activities, games and challenges

Dr Mohit Dubey, CEO, Atal Incubation Centre (AIC), MIT-ADT University to speak at OAC 2019

In OOH News By M4G Bureau - July 10, 2019

Dr Dubey will be sharing his perspectives on the theme of ‘Building a tech startup ecosystem for OOH & driving entrepreneurship’

Spidey fights the Elementals on OOH now!

In Campaigns By Bhawana Anand - July 09, 2019

Sony Pictures in association with Dentsu Webchutney launched India’s first real-time programmatically propelled digital out-of-home campaign for the much-awaited 'Spider-Man: Far from home'

Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital

In Digital OOH By M4G Bureau - July 08, 2019

Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual