Ocean Outdoor acquires Visual Art Media as it expands European digital platform

In Digital OOH By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

Kokuyo Camlin awards Marketing Communications duties to Dentsu India

In OOH News By M4G Bureau - September 16, 2019

The account will be serviced from the agency’s Mumbai office

Shenzhen Leyard seizing market opportunities in DOOH components’ supply

In Digital OOH By Pray Jani - September 09, 2019

This approach helps keep the costs low

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

'OOH+D2C+Digital will be more compelling’ says EY’s Ashish Pherwani

In Gallery By - September 03, 2019

Ashish Pherwani Partner – Media and Entertainment, EY India talks about the media trends that the course for the future of OOH industry

PVC flex a no-go in Kerala, govt permits only recyclable media for advertising and publicity

In OOH News By Bhawana Anand - September 03, 2019

Awareness building key to going green at full scale

‘We built trust with our content first approach’

In Viewpoints By Rajiv Raghunath - August 27, 2019

Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth

EyeTalk Media Ventures, dRSTi Communication launch BizTalk

In OOH News By Bhawana Anand - August 26, 2019

The new conglomerate is a business content-driven, real-time DOOH network BizTalk targeting business hubs

Orient Electric kicks off awareness campaign

In Campaigns By Pray Jani - August 23, 2019

Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs

Asheesh Malhotra to head Dentsu India Mumbai office

In OOH News By M4G Bureau - August 21, 2019

With over 20 years of experience across leading agencies, he has been instrumental in building brands like Unilever, Mondelez , ICICI Prudential Life Insurance, and etc