Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

In Research By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

Consumers more likely to buy from brands with a strong purpose, says Zeno study

In Research By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

In Research By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

No budgets from Central Govt for OOH industry

In OOH News By Bhawana Anand - June 12, 2020

Shrinking OOH audience a key factor in BOC not planning any significant spends on this media

US Advertising ropes in Bharat Rajamani as CEO

In OOH News By M4G Bureau - June 02, 2020

Bharat Rajamani & Amit Kapoor MD and Founder US Advertising are soon co-founding a Niche Consulting Firm specializing in Marketing Engineering & Optimization, Digital Consulting & Revenue Enhancement Solutions

‘Corporate park branding will become more premium’

In OOH News By Bhawana Anand - May 21, 2020

WFH will not dampen demand for advertising at the corporate parks, say Mohith Manjunath, Founder, dRSTi Communications & Gautam Bhirani, MD, Eyetalk Media Ventures & Joint MD, BizTalk Media

Network Media Solutions planning for audio advertising beyond transit locations

In OOH News By Pray Jani - May 20, 2020

The OOH firm is also planning to ramp up its creative solutions for clients

Global ad budgets will be down 36% in the first half of 2020 says WFA report

In Research By M4G Bureau - May 14, 2020

The WFA’s COVID-19 Response Tracker reveals that 89% of multinationals brands’ campaigns on halt and 52% of those companies surveyed are now holding back on ad spending for six months or longer

Train & Bus travelers more optimistic to start travel post COVID

In Research By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers