Gem Paints appoints DDB Mudra South as creative partners

In OOH News By M4G Bureau - July 27, 2020

The agency will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

Non-metros expected to lead towards recovery faster than metro markets: EY Survey

In Research By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

ABP News Network assumes new avatar as ABP Network

In OOH News By M4G Bureau - July 23, 2020

In its new avatar, ABP Network will be expanding its offerings beyond news to allied spheres such as content creation, production, brand solutions, and more

What does poll conducted by Media4Growth say?

In OOH News By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

In Research By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

Key leadership movement spotted

In OOH News By M4G Bureau - July 13, 2020

Rajiv Suri, MD & CEO of Shoppers Stop, Arun Srinivas, Chief Sales & Marketing Officer, Ola and Sumit Walia, Vice-President Oppo India, have put down the papers

PepsiCo’s Deepika Warrier joins Diageo as CMO

In OOH News By M4G Bureau - July 08, 2020

Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing

Dentsu India elevates Indrajeet Mookherjee to the role of President

In OOH News By M4G Bureau - June 26, 2020

Erstwhile Executive Vice President, Indrajeet has been promoted to the role of President with an immediate, effective and he will continue to report into Simi Sabhaney, CEO, Dentsu India

AdQuick.com unveils new programmatic DOOH software for DSPs

In Digital OOH By M4G Bureau - June 25, 2020

With the help of new demand-side platform, the marketers can execute real-time campaigns with an access over 500,000 digital screens by the end of 2020