Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

In Research By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

IndiGo launches new campaign ‘The Tough Cookies’ in partnership with key brands

In OOH News By M4G Bureau - November 17, 2020

In order to extend gratitude for medical frontline workers, the airline brand will roll out on ground activations to felicitate Doctors & Nurses

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

In OOH News By M4G Bureau - November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

Diwali brings cheers to media owners of Maharashtra Tier I & II cities

In OOH News By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

‘OOH has a key role to play in lifting the nation’s spirits’

In Viewpoints By Rajiv Raghunath - November 03, 2020

Phil Hall, Joint Managing Director, Ocean Outdoor talks about the UK OOH major’s decisive business approach in the face extreme adversity posed by Covid-19 fallout

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

DMRC announces rebate package for OOH media owners till end of 2020

In OOH News By M4G Bureau - October 19, 2020

The rebate beyond December 31, 2020 shall be communicated in due course of time.

Havas Creative bags creative mandate for Dabur Honey

In OOH News By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity